With the average consumer now being exposed to over 3000 marketing messages per day, its getting alot harder to grab their attention through traditional marketing media (magazines, etc). In addition there is a 'shift' to people now getting what they want to know online - news, opinions, products, and services.
- 24 of the top 25 national newspapers are in record decline
- 78% of SME owners say that they no longer buy a newspaper
A retail outlet (including hairdressers, coffee shops, salons, etc) waste a lot of money advertising in local media (magazines, etc) that do not really reach their target market, and are very costly. It certainly doesn't follow what should be a retail outlets marketing strategy - focus on your existing customers, get them to come back more often, to spend more money when they come, and to tell/bring their friends....
Social Media enables a a retail outlet to engage with their existing customers where they are now hanging out - online, on social media and social networking websites, as opposed to magazines, newspapers, leaflets, etc. Here you can engage with them, cross sell your wider range of products/services to them - they are the ones most likely to come and spend more money with you.
Further more, as well as encouraging 'online word of mouth' we can find people that fit your 'target customer profile', introduce and engage with them. As opposed to email marketing, a 'fan' of your business on Facebook would receive a consistent 'drip feed' of marketing messages (and PR) direct to their personal homepage on facebook - the return on investment is great as each and every one of your marketing messages lands directly in front of your target market.
Instant Marketing Communication With traditional marketing media it takes you days/weeks to plan and implement a marketing exercise, but with Facebook/Twitter you message can be out and directly in front of your existing and target customers within minutes - a coffee shop a bit quiet on a Tuesday morning could send out an offer for that lunchtime, instant and immediate.
MessageMakers are a Social media Marketing Agency and can set-up a correctly structured social media presence for your business, develop a social media marketing plan for your business, add new 'fans' to your social media presence that don't yet know you but fit your 'target customer profile' - very powerful.
Some of our 'work'.....
www.facebook.com/sheffieldfc
www.facebook.com/expressbricks
www.facebook.com/debenhams
www.facebook.com/wigandpensheffield
www.holidaysfirstonfacebook.co.uk
Costs....
We can 'set-up' a professional Facebook fanpage and Twitter presence for your business/organisation and manage it daily on your behalf - we guarantee to add minimum of 500 'fans' each and every month aswell as managing all 'posts' and activity for £275 +vat per month, this is a limited offer based on a six month contract.
We like to compare that pricing with traditional media that a retail outlet would normally undertake - a magazine advert in a local magazine can cost anything between £200 and £2000 - its a one off advert, the nearest it goes to talking to your 'target ,market' is that it goes out in your postcodes, but it doesn't land directly in front (each and everytime) of your actually target customer.
Additionally, your Facebook following we guarantee to grow by a minimum of 500 'fans' per month - all 'target profile' customers wanting to receive marketing messages from your company.....very powerful, very valuable, and constant - social media is not one off, it is constant, it is engaging, you will build a valuable and constantly growing online customer database.
Aswell as a 'shift' in your customer to moving online and 'hanging out' on social media and social networking sites your customers are now used to engaging with businesses and brands, no longer can a business just shout out a message one-way, it now should expect to engage with its customers, even ask them what they want - with the MessageMakers Social media Package for Retail Outlets you would be guaranteed to have a 'fan' base on your Facebook fansite of 3000 'fans' within six months, plus existing customers - ask them on facebook what they want you to sell/do/supply, etc.
More facts and figures......
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network already
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years),
Internet (4 Years), iPod (3 Years)…Facebook added 100 million users
in less than 9 months…iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between
the United States and Indonesia (note that Facebook is now creeping up
– recently announced 300 million users)
Yet, some sources say China’s QZone is larger with over 300 million using
their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama.
80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
54% = Number of bloggers who post content or tweet daily
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
If you were paid a £1 for every time an article was posted on Wikipedia you would earn £156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook £0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% of consumers trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video…on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
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